Who We Are

Sterling Investments is an independent fund management company based in Britain.

Our purpose is to provide capital growth to investors by investing in first-rate businesses, led by first-rate people.

We would like to serve one and all, in every life stage and be part of their journey towards financial freedom.

We own the firm and control our day. This ensures that we are not distracted or pressured to continuously “asset gather.” Instead, our central focus is investment excellence.

Restaurant owners should eat the food they serve. Similarly, we believe in what we do and invest in the fund ourselves.


Our business is only as good as its people. And people need to belong to a tribe.

Hence, we have the right balance between contrarian, independent thinking and a live culture of camaraderie. We all love what we do. Each of us has a different skill set and style (yes we disagree and often) but our trust binds us together.

We have an ownership mindset and our style is always "talk directly" because we trust each other.
A calm and agile atmosphere prevails that allows everyone to focus on tasks at hand - not waste time in politics and game playing.

Melwin Mehta

Founder and CIO

Melwin is the founder of Sterling and has looked after the Fund since October 2017. He analyses every company like a business, not a trading share and invests only in people he respects and admires. His 23-year career includes roles in private equity, family office, and hedge fund. He is a Bachelor of Engineering, a member of the CFA UK Society and holds the IMC.

Miles Nolan

Executive Director

Miles started his career as a financial journalist in 1998. After being the Smaller Companies Editor at the Investors Chronicle, he was the Editor of the Growth Company Investor. He then worked as an analyst and fund manager in asset and wealth management. He is on the advisory panel and judges the Lloyds Bank British Excellence Awards.

Tony Doran

Compliance Director

Tony has been a compliance officer for UK-regulated investment management companies since joining Progressive Asset Management in 1997. Prior to that, he worked for the Listing Department of the London Stock Exchange (now part of the FCA) where he progressed to Head of Compliance. He is a Chartered Accountant and has a degree in Classics from Oxford University.

Tanishka Sawant


Tanishka is a finance graduate and has passed her CFA II exams. In addition to company research, she undertakes a wide variety of tasks and helps the team monitor ESG initiatives of companies in the portfolio.

Richard Holmwood

Managing Partner

Richard leads our private markets division after a 20 year career in the British Business Bank (National Security Strategic Investment Fund), Foreign Office and HM Treasury. He believes there is a massive opportunity for UK and allied capital to be invested in UK-based companies and their success, in-turn driving GDP and productivity. Richard holds a Master’s Degree in Economics and an MBA.

Madhurima Pandey

Head of Education and Outreach

Madhurima merges her extensive business experience with digital marketing knowhow to drive our online presence. With a postgraduate degree in retail marketing she promotes the company’s mission of spreading financial literacy. Her expertise includes crafting compelling content strategies and leading our digital outreach.

Robin Woodbine Parish

Non-Executive Director

Robin has been an active investor since 1971. He has been a director of his family office and investment company El Oro Group since 1980 and Chairman since 1994. In his 50 years as an investor, he has gained an encyclopaedic knowledge of all sectors and seen multiple business cycles. He has a BA Hons and MA from Oxford University.

Our Approach

As shareholders, we see ourselves as co-owners of the company and co-partners with the management. Very much like a partner, we are open and straightforward in our communications. Management teams know where we stand, admire our candid and analytical rigour. Sometimes conversations get tough but those are strictly “within the family”.


We limit our dealings to people we trust. Whether it is life, business, or investing, trust underpins everything we do. Our core ethos is dictum meum pactum (my word is my bond).


Investors entrust us with their money and we are mindful of our fiduciary duty. We invest with thought, and with care. Put simply, we treat investors the way we would like to be treated.


We’re here to deliver sustainable long-term value, not short-term trading profits. We act only when the right opportunity emerges and “do nothing” when nothing needs to be done.

Business is all about people

We believe the right talent in the right place can make a dramatic difference to the long-term value of any company. We undertake site visits to identify first-class operators and conduct reference checks.

We want to invest alongside superior management teams who understand the importance of culture, people, capital allocation and shareholder value. Hence, we take the time and effort to understand the management’s ethos and motivation. We really want to invest in people we trust and admire.

Adding value... what is a business worth?

We are investors and see ourselves as allocators of capital – we do not wish to be involved in the day-to-day running of the business.

Howover, over fifty years, the team has studied hundreds of companies and has the capability to value different businesses and sum of parts.

We often know what has worked for other companies and can advise on how to address the gaps. Leaders have found our experience handy – especially during tough times when others have abandoned them.

Partner and network

Our CEOs know their businesses backward and need none of our interference in their day-to-day operations. However, our network and experience is likely to be different and we will help those who value our inputs. We are also able to introduce non-executive directors, advisers, or key recruits who will join because of our association.

We have led and become cornerstone investors in fundraisings, significantly accelerating the fundraising’s momentum. There is no hiding – we want our companies to succeed and where required, we will dial numbers, work our network, and get the job done.

Honesty in business

We expect the management to run their businesses ethically, not make up numbers to satisfy short-term market expectations. They must run their businesses with a long-term mindset and for the benefit of all stakeholders.

If the leader is ever doubtful about their behaviour, we offer a simple test. They should stare themselves in the mirror and ask one simple question: Would mum be happy to know this?

Investing in smaller companies


Often, smaller companies are under-researched and overlooked. This often results in undervaluation which works in our favour.

Takeover candidates

Larger companies acquire smaller companies – especially if the stock market fails to value them correctly. Several of our companies have been acquired at significant premiums.

Ownership mindset

Often, the management of smaller companies are more aligned with shareholders, have meaningful shares. As owners, they are careful – just like us. We like that.


Generally, smaller companies are more focused and easier to understand. They often grow faster than larger companies. Smaller companies are speedboats, not super tankers.

Aligned teams

We get to know the senior management team, evaluate the culture of the company and the commitment of the team.

Discounted shares

We are able to invest in IPOs and discounted share placings. Our wide network of brokers and company executives allows us good allocations, at attractive placings.


Current Opening in Marketing and Sales

Our culture is authentic and open. 

We are a boutique and will succeed only if we really add value for our clients. Hence, it is important to have people from different backgrounds in the team – but who share that same ethos.

The firm is entrepreneurial so success is shared and everyone has a sense of ownership. In a world where rule books are getting thicker but the honesty quotient is getting thinner, we believe integrity is at a premium. We are proud of our work and it is a privilege (and fun) to work with fantastic colleagues. We love Mondays.

Over the past decade, Exchange Traded Funds (ETFs) have had a tremendous ride. In our view, the asset management industry is now re-entering a phase where nimble boutiques will once again have an edge. Clients are wary of large firms and are increasingly asking very pertinent questions such as:

Our answers to such questions are a resounding “Yes.”

We are currently looking for a like-minded person to focus on marketing and sales. We are flexible on time and location but our main ask is that you love what you do.

If you do love your craft, give us a try. We are a great bunch. Reference check us and you will hear amazing things.

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