Sterling Investments is a London based independent fund management boutique. The purpose of the firm is to provide capital growth to investors, by investing in high quality businesses – with a long-term approach.

Our Firm

We love what we do. This gives us the energy to go the extra mile and serve our investors with passion. Everybody in the firm has an owner’s mindset and thinks long-term.

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PHILOSOPHY AND PROCESS

Our high conviction style involves deep research and access to company management. Each purchase decision is thought through and measured.

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OUR DIFFERENCE

We seek undiscovered gems. We want to know the people running the business because people make businesses (not the other way round). For us, every share represents fractional ownership of an underlying business. We think like Owners and behave like Owners.

Our Fund

We invest in high-quality businesses run by first-rate people. This focus has remained unchanged since our fund’s inception 56 years ago.

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MI DISCRETIONARY UNIT FUND

The Fund was launched in August 1963, making it one of the oldest Funds in the UK. The Portfolio comprises of high-quality companies. Several of our companies have been in the portfolio for more than a decade. We are not interested in trading in and out of mediocre business; we buy companies that we want to own for the long term.

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WHY INVESTORS CHOOSE OUR FUND

The Fund has delivered returns over 56 years: £1,000 invested in August 1963 would have been worth over £1 million in December 2019.
Simply put, we have made our investors 1000 times richer.

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