Sterling Investments is a London based independent fund management boutique. The purpose of the firm is to provide capital growth to investors, by investing in high quality businesses – with a long-term approach.
Our ethos is marked by:
The MI Discretionary Unit Fund was established in 1963 and has a long history of compounding wealth and adding value, net of all costs, including tax and fees. The returns we generate are not mere numbers – our performance affects our clients. We aim to increase their disposable income, improve their retirement outcomes or simply increase the wealth they can pass on to their loved ones or charity. In short, our investment results can improve people’s lives. Hence, when clients entrust us with their money, we act responsibly and with a duty of care.
We find it quite bizarre that Britain has more than 3,000 funds but fewer than 2,000 listed companies! We believe investors do not need another copycat fund that simply hugs the index. Instead, we wish to do things differently, focus on stocks other mainstream investors are not interested in and generate long-term returns.
We are proud of our track record and are devoted to maintain, even improve it.